Their standout feature is a robust, data-driven approach that integrates advanced ad tracking and influencer partnerships. Their advanced data analytics support offers you insightful consumer demographics and market data analysis, enhancing your strategic decision-making processes. With SPM’s comprehensive approach, your brand can achieve significant media exposure, increasing visibility and driving sales. https://brandettes.com/
But cpg brand positioning agency cannot rest on their heels, assuming the profits will roll on in, as an increase in cpg brand positioning agency demand means increased competition. They have worked with Mikkeller, Mountain Wild, and 2ndKitchen in the food and beverage industry. Alternatively, you have nothing to lose in contacting a few different agencies to help determine your next marketing partner. For more on effective packaging strategies, read our guide on Logo and Packaging Design for Organic Wellness Brands.
Leverage their expert SEO services to increase your online presence and drive more traffic to your product pages. Cpg brand positioning agency services ensure your products are presented compellingly, increasing consumer interest and conversion rates. Blue Wheel’s full-service approach includes SEO and influencer marketing, driving both traffic and credibility to your brand. You benefit from their expertise in packaging design, which is tailored to increase product visibility and appeal on major retail shelves. You gain the advantage of their tailored advertising campaigns, designed to amplify your product’s visibility and appeal across various media platforms.
By defining the relationships between your master brand, sub-brands, and endorsed brands, you provide clarity for consumers and cohesion for marketing. This is more important than ever, as over 60% of Millennial and Gen Z consumers prefer brands that reflect their values. Most brands don’t fail because of bad products—they fail because consumers don’t understand where those products fit.
They are a multifaceted digital studio with offerings that range from creating websites, digital ads, and campaigns to content management. In the food and beverages industry, they have already established success with leaders like Coca-Cola, Kraft, Conagra Brands, and Kerrygold. With a focus on adaptation in the current year, Elevation Marketing acknowledges the strong pressure to meet evolving consumer demands. Elevation Marketing is one of the US’s first national B2B marketing agencies. They provide services for industries ranging from technology to food to professional services.
The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. Established manufacturer seeking marketer with 10+ years of demonstrable successes in global consumer product marketing, brand, and/or product management experience for branded products. KlientBoost is a digital performance marketing agency with all agencies’ most published wins (case studies, reviews, and testimonials).
It’s experiential and leverages impulse buying – viewers caught up in the excitement can seamlessly convert to customers. If you’ve set up Instagram Shopping for your brand, you can tag your product catalog in your posts and stories, turning any engaging photo into an instant point-of-sale. Facebook and Pinterest offer similar product tagging and shop integrations.
This New York-based agency, founded in 1957 by Ivan Chermayeff and Tom Geismar, isn’t interested in flashy trends. Their focus is on crafting brands that stand the test of time, with a philosophy rooted in strategic simplicity. They’re the ideal partner for companies seeking a branding experience that goes beyond the expected and tells your story uniquely and captivatingly.
A more strategic brand extension could have focused on products that align with Beyond Meat’s plant-based roots—such as plant-based snacks or ready-to-eat meals. These offerings would have resonated better with their target audience, reinforcing their expertise in plant-based nutrition. After testing and finishing the statement, you must communicate it consistently across all touchpoints. Consistent communication will build a solid and recognizable brand identity.
Want to know how the smartest brands build products consumers can’t ignore? Leveraging our data-centered approach, we’ll construct a growth mechanism that ensures a consistent influx of clients for your CPG items. Drawing from our decade-long involvement in the CPG sector, we comprehend effective methods and can replicate our triumphant digital marketing strategies to amplify the global prominence of your CPG brand.
Studies have shown that consistent brand positioning can increase your average revenue by 33%. Let’s look at the basics so you can build your brand into an iconic household name. Through research and a focus on simplicity and directness, strategy will help to uncover the unique greatness of your brand identity and decide how to leverage the opportunities within your organization.
Whether you’re an early-stage startup or a scaling brand, the lessons from Elavi highlight the importance of staying agile, open to feedback, and willing to pivot. By engaging directly with customers at events, Elavi learned what truly mattered to their audience. This feedback allowed them to craft a brand identity that felt more authentic and resonated on a deeper level. “We were testing how customers reacted to the texture, how they felt about the packaging, and which health claims resonated most,” Michelle shared. The CPG landscape is evolving quickly, with brands that embrace innovation, sustainability, and digital transformation positioned to thrive in 2025 and beyond. In a field that is becoming more and more competitive, staying ahead of these trends will be essential to preserving market share.
Our design and development experience reaches across categories, giving us the experience and expertise to truly deliver. One of the best ways to enter the existing conversation in the customer’s mind is to create a pattern interrupt at the point of the consumer being in cpg brand positioning agency state of buying. In-store advertising is one of the most effective methods, yet only a small percentage of brands give it enough attention or realize its marketing effectiveness. When you look at Rebel Ice Cream’s minimalistic packaging design, it’s easy to see why they would choose advertising that strips away the graphic influence.
Expect a week of global networking, world-class learning, and benchmark-setting Awards – at the world’s biggest celebration of history-making creativity. SmashBrand has helped brands achieve higher sales velocity, solid retail acceptance, and category dominance. It starts with crafting a unique value proposition based on each consumer need and predictive analytics. Leading CPG manufacturers test multiple concepts to gauge data quality and market fit before proceeding. Claire spearheads innovative strategies that harness cutting-edge AI technologies to elevate customer experiences, drive engagement, and ensure sustained business growth.
FutureBrand Australia has a proven track record, from their work with iconic Australian brands to reshaping tourism campaigns for entire regions. Their deep understanding of the Australian market makes them the perfect partner for businesses looking for branding that’s both globally impactful and authentically Australian. Unlike many firms that stick to tired tactics or churn out cookie-cutter designs, Anomaly takes a completely different approach. They start by diving deep into what makes a brand unique — its core values, long-term goals, and the impact it wants to have on the world. This kind of honest, in-depth self-reflection leads to brand experiences that aren’t just creative but genuinely meaningful.
A company can strategically market its products without diluting the brand equity or confusing the consumer by having a clear brand architecture. An effective architecture supports a strong brand identity, which is the visible element of the brand. Brand positioning is not just a marketing buzzword; it’s a strategic cornerstone that defines where the brand stands and shines in the competitive arena.
Schedule a 30-minute consultation to meet our team, review your goals and get started. Brandettes CPG ecommerce agency can help your CPG brand make sense of building an ecommerce platform and stay on to offer marketing support to effectively market your new virtual storefront. We consider your ultimate goals, how you function, and streamline a cross-channel program that works for you and your resources. Sales and marketing, especially in today’s crowded marketplace can be incredibly nuanced.
Whole Foods has carved out a premium positioning focusing on cpg brand positioning agency, high-quality products. Prioritizing customer satisfaction and creating unique, shareable moments, differentiate brands in crowded markets, driving word-of-mouth marketing. This approach builds long-term relationships, increasing customer lifetime value and brand resilience in a competitive landscape.
From crafting a retail strategy that drives demand to optimizing retail media and fine-tuning the supply chain, every detail impacts the customer experience. A brand positioning strategy is the process of understanding and defining how you want your B2B brand perceived by your target audience and also in relation to your competitors. In this process, you identify and capture your value proposition (the unique value that your offerings provide), establish a distinct market position, and differentiate yourself from others in the market. There is an art to explaining the unique benefits your products offer to your customers in a non-generic way. Effective B2B brand positioning means your target audience sees the value of what you offer and understands what sets you apart in the market.
Consumer goods prioritize the design, creation, and quality of products, whereas retail focuses on distributing and delivering these products to the final consumer. Augmented Reality (AR) and Virtual Reality (VR) are transforming the shopping experience. Virtual product try-ons allow customers to visualize products before purchase, reducing returns and increasing satisfaction.
Their strategic content marketing also ensures that your brand communicates effectively with your target audience, enhancing engagement and building trust. Fishbat is a full-service digital marketing agency specializing in the CPG sector, particularly food and beverage, with a focus on creating meaningful experiences online. Brands must constantly innovate and adapt to changing consumer preferences and market trends. A specialized cpg brand positioning agency has in-depth knowledge of this market, enabling them to create tailored strategies that resonate with your target audience. In the competitive world of Consumer Packaged Goods (CPG), effective marketing is crucial.
If your strategy still relies on spray-and-pray tactics, you’re burning your budget. Legacy CPG brands are working to shed their “big corporate” image, while startup and mission-driven brands are making waves on social media. Consumers demand transparency, clean labels, customization, and authenticity. Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market.
A CPG marketer can collaborate with brand managers to ensure consistent messaging that highlights the CPG brand’s meaning while reinforcing the product’s story and value. Digital marketing, influencer partnerships, paid and organic social media, and strategic in-store displays shape every consumer goods experience. Many companies in the CPG sector believe they’re building connections, but their marketing efforts often fall short of creating a meaningful cpg brand positioning agency. Bridging this gap requires a well-planned strategy that boosts engagement and provides actionable insights into consumer behavior.
