WPP would also get direct access to The Goat Agency’s network of more than 60,000 influencers. The Goat Agency also has a roster of direct-to-consumer and e-commerce clients like underwear brand Thinx and the Japanese marketplace Mercari, which would broaden WPP’s client portfolio. The Goat Agency Founders, Arron Shepherd, Harry Hugo and Nick Cooke, met while working brand-side for a social media network in 2012. It was there they discovered the power of what was yet to be known as influencers. Through partnering with and sponsoring social media users and fan pages, they drove huge ROI and acquisition, growing the platform to 2.5 million users in just 3 years see more.
Learn about their journey to efficiency, cost savings, and improved influencer satisfaction in this case study. Our co-founders (31, 28 and 24) have built the business by hiring based on attitude, knowledge and potential rather than a CV. At Goat agency, because we have no bias in terms of which influencers we use, we have the unique ability to genuinely saturate these social communities and hit the target consumer multiple times over the course of an influencer marketing campaign. Content marketing is about pulling your best customers to your website and social media properties. Our content marketing campaigns use a mix of social media, content curation, and search marketing.
This diversity highlights GOAT’s capability to adapt and innovate across various market verticals. Utilizing advanced analytics to monitor and report campaign performance. Collaborating with influencers to produce engaging and high-quality content.
This in-house platform streamlines tracking, analysis, and campaign optimization, ensuring a data-driven approach to decision-making. This focus is essential for maximizing return on investment (ROI) for their clients. The agency’s technology offers customization and scalability, allowing them to provide tailored solutions that meet each client’s unique requirements. This sets them apart from competitors who rely solely on external software for campaign management and analytics.
The current issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, brings fresh perspectives. US-based giant will soon begin opening branded stores in South Africa, promising ‘high-quality, affordable merchandise’. In recent years, Adweek magazine has recognised Goat as Europe’s fastest-growing agency, while The Drum magazine awarded it Social Media Agency of the Year and LinkedIn named it one of its top companies. Listen is as we spend far too little time actually finding out about the challenges of managing thousands of people. From Yorkshire to Minneapolis, heading up marketing for one of the biggest companies in the world. In recent years, Adweek recognised Goat as Europe’s fastest-growing agency while The Drum awarded it Social Media Agency of the Year and LinkedIn named it one of its top companies.
Goat specialises in data-led end-to-end influencer and social media marketing campaigns grounded in performance and measurement. It drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results. The company’s 150+ staff across three global offices have helped to grow some of the biggest brands in the world, including Dell, Beiersdorf, Meta, Tesco, Uber, EA, Natura and Augustinus Bader. As part of Nexus, Goat will support WPP Media’s strategy to help clients drive growth through performance with the scale and expertise to help global brands activate campaigns anywhere in the world.
We’re proud to be B Corp certified – A collective for businesses balancing profit with people and the planet. We give a proportion of our profits and time to good causes, particular those helping fight against climate change and biodiversity loss. We restructured the entire platform to deliver something faster, sharper, and ready for growth. To bring the site to life, we layered in parallax typography, interactive image treatments and custom carousels. And across key pages—from the homepage to the Work section—we wove in rich video content to showcase Goat’s world through sight, sound and movement. As a trend-aware brand that lives at the forefront of digital culture, they needed a visual identity that matched their energy.
The Goat Agency is the 4th fastest growing agency globally, and arguably the biggest influencer marketing agency in the UK. And a big part of the agencies success has been down to the way they market themselves. In 2017, Harry Hugo, Aaron Shepherd and Nick Cook decided the best way to market their agency was too great influencers within it… Cue the world’s longest-running agency vlog, The Daily Goat. This is how I met Harry – how some of you listening might already know him.
The private equity firm Inflexion became a minority investor in the agency in 2021. This free resource is created and managed by an editorial team based in San Francisco, CA. It’s almost became a soap opera where people are tuning in to find out what’s going on with the Goat crew every single day.
We are 200+ social natives dotted around the world delivering thousands of campaigns reaching every corner of the globe. From 3 main remote working hubs in the UK, USA & Singapore, covering all time zones, and ensuring the sun never sets on Goat. Goat agency services key value proposition lies in its unique data-led influencer selection and end-to-end campaign management, ensuring authentic, performance-driven results for global brands.
It’s this kind of unconventional collaboration that proves how smart, creator-led marketing can entertain, inform, and deliver real results. WPP today announces the acquisition of Goat, one of the world’s leading influencer marketing agencies. Leveraging a global network of influencers to create compelling marketing campaigns.
Inflexion offered us tremendous support as we scaled the business in the UK and internationally. In particular, their knowledge of the US market and strong digital capabilities added significant value. “We take on the risk — we’re completely focused on the outcome rather than trying to take a percentage of what the brand pays the influencer,” Cooke said. Gigapay is a Swedish Fintech building a one-stop solution for compliant creator payouts. Their solution removes friction related to tax reporting, payout flows, removing the legal and administrative friction in vendor onboarding while also facilitating scalable instant payouts to a high-volume of creators for task-based digital work. Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology.
Goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015. Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results. Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content. Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content. Founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015, Goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance and measurement. GOAT agency services stands out in the influencer marketing domain through its strategic, data-driven approach and global network of influencers.
We’re here tohelp make sure your story reaches your target audience.By deploying the right strategy, the right messaging, the right context tothe right audience.We encourage you to try us, and we’ll make your aspiration a reality. I worked with a few agencies in the past and they never launched even 10% of influencers we onboarded by ourselves. So I am looking for a recommendation – anyone had a positive experience with an agency promoting non-beauty or fashion products? We’re a tight-knit and fast growing team largely made up of influencers from a variety of verticals, with an average age of just 24. The London-based agency has grown since its foundation, now with offices in the UK, US, and Singapore. Nick Cooke, Co-Founder of Goat, says the US business has always been close to his heart, and he believes that it was a critical reason for the WPP acquisition.
Independent agency Goat this month appointed a new director to lead the U.S. market as it continues growing in influencer marketing. Companies are forecast to spend more than $6 billion on influencer marketing worldwide this year, according to Insider Intelligence. Though growing, it’s just a fraction of the overall $248 billion digital ad market. Advertising giant WPP is closing in on a deal to acquire the fast-growing influencer marketing specialist The Goat Agency, according to people familiar with the matter. Implementing Gigapay has impacted positively the influencer operations at goat agency services.
With a traditional advertising company such as WPP investing in influencer marketing, this could be a sign of what’s to come, as the industry takes the channel more seriously and can see the potential it brings. Susan Hallam (MBE) is the founder of strategic digital marketing agency Hallam. In this podcast we discuss the latest in digital marketing from the perspective of someone who has been championing its rise for 20 years. Now in this transitional period of her career which sees her hand over the reins of Hallam, we discuss her other passions, honours and finding fulfilment beyond the agency life. Inflexion is pleased to announce it has agreed to sell its investment in The Goat Agency (“Goat”), a global market leader in social media marketing, to WPP, the world’s largest marketing and communications company. This marks the first exit for Inflexion’s Enterprise Fund V, its lower mid-market fund.
With a comprehensive suite of services spanning from strategy planning to creative content production and advanced analytics, goat agency services is well-equipped to cater to the diverse marketing needs of brands worldwide. Their emphasis on performance, ROI, and utilizing proprietary technology for campaign management positions them as a leader in the industry, ready to navigate the evolving digital marketing landscape. Goat Agency is a leading influencer marketing agency designed for brands seeking to amplify their digital presence through data-driven influencer campaigns. Serving global brands, Goat leverages social media, content creators, and cutting-edge analytics to drive measurable business outcomes. With a focus on strategy, execution, and performance, Goat Agency bridges the gap between creativity and conversion to deliver impactful results.
This helps quickly educate clients on the platform, driving better engagement and higher retention rates. From early pioneers in influencer marketing to a global leader driving the future of human-first media, Goat had grown far beyond what their five-year-old site could represent. Goat will continue to be led by its founders Arron Shepherd, Nick Cooke, and Harry Hugo.
With our news, insights and events – Hello Partner helps brands, creators, publishers and tech drive growth together through successful partnerships. Agencies measure success through various metrics such as engagement rates, traffic generated, lead conversions, and overall ROI. Advanced analytics and proprietary software, such as Influencer Hero, help track these metrics, providing insights into how effectively the influencer content is performing and its true impact on brand growth. The Goat Agency’s new site doesn’t just look the part—it works hard behind the scenes too. It’s a confident, global platform that’s as ambitious and content-driven as they are.
As influencer marketing continues to grow and creators become some of the most influential voices online, Goat is leading the way with bold, unexpected ideas. Take their campaign for Arla’s Cravendale milk, where they paired Clarkson’s Farm star Kaleb Cooper with Rapper and chef Big Zuu. The unlikely duo hosted a birthday party on a working dairy farm, blending comedy with education to bring Cravendale’s “Fresher for Longer” message to life.
We’re the leading global social media marketing agency powered by influencers. As an influencer marketing agency, the company essentially acts as the bridge between brands and influencers. An influencer is a person with a highly engaged – and often very large – social media following. For businesses considering goat agency services, the minimum budget requirement is GBP 30,000 per month, with a minimum contract length of six months.
The growth saw headcount increase significantly and EBITDA and US revenues both triple before Goat was sold in 2023 to WPP, the world’s largest advertising company.
